In the media industry, audiovisual broadcasting techniques must be renewed to continue to appeal to ever more demanding consumers. Here are 6 major TV trends to follow in 2018!
- 360 ° video content
Who hasn’t dreamed of seeing his favorite singer perform on stage or experience a football game without moving from home? This is now possible thanks to 360 ° video. Video capture from multiple cameras creates a 360 ° panorama that allows the user to be fully immersed in a live event, as if they were actually there. The person only needs to use a virtual reality headset and move their head. This technique is today in full expansion and will develop further in 2018, leading to new issues of broadcasting to take into account.
- HDR 10+, the new competitor of Dolby Vision
Amazon and Samsung have promoted in 2017 a new HDR standard after HDR10, HDR 10+.
HDR, HDR 10, HDR 10+ Dolby Vision … There is good reason to be lost …
The HDR10 is a modification of the gamma curve that changes depending on the movie. In other words, every Ultra HD Blu-ray has its own gamma curve setting, which is sent to the TV in a fixed way throughout the movie.
The HDR10 + and Dolby Vision, makes this gamma curve variable depending on the moment in the video. As a result, each scene of a movie sends its own gamma curve to the TV, and the gamma curve is continuously adjusted for optimal picture quality.
- A totally virtualized playout
Cloud Playout is one of the most used terms by broadcasters in 2018. Its ease of use makes it possible to set a channel up very quickly and for a variable duration, but also to manage and share video assets with one click of your mouse and thus significantly reduces costs. It also materializes the transition from SDI to IP on hardware.
- Artificial Intelligence in Media Management
IBM Watson Media recently introduced the first offer of a solution suite Watson Video Enrichment (VE). It uses Watson’s cognitive abilities to analyze textual, audio and visual data of video content. The value of each resource is enriched by creating metadata sets automatically. Access to the very detailed information collected by the solution is further simplified, unlike what is currently possible for large video libraries.
Many promises are made: coded and automatic subtitling (Speech to Text), improved visibility, better recommendations ….
Click here to discover all its features.
- E-sport and sport, OTT themes in full expansion
It’s no longer a surprise, sports is one of the most developing content these last years, especially in OTT platforms. More and more people want to have access to a wider range of premium and live sports content. But lately, a new type of content has appeared on our screens: e-sport. It is attracts more and more supporters from all over the world and therefore big investments. n teams or solo, often highly sponsored professional players are real stars, making e-sport the new subject to follow on OTT platforms.
- The addressable television
This technique uses web advertising targeting concepts and consists in distributing advertisements depending on the household. As a consequence, different viewers won’t see the same ads while watching the same program. Datas concerning viewing times and types of viewed program are accessible via internet boxes, which makes it possible to choose advertisements according to the households’ interests. Some channels already practice addressable television abroad and it will become more in demand in the coming years. As for France, we will have to wait since this technique is currently prohibited by the CSA.
Stay tuned …